Strategic design: Starting Phase of Designing Visual Identity

Learning activity: Design a logo for the following service and according to the following brief: The product/service name: Chemin The product/service description: A new urban railway service that takes passengers from the airport to four major centers in the capital of the country. The service will expand in due time to cover wider areas and... Continue Reading →


Strategic design: A Knack for Names

New lesson; create a name for an ice cream. The ice cream has a range of different flavors, but the unique aspect it should communicate is the fact that it is the coldest ice cream in existence. Now come up with five name options for this product (you should not spend more than a few... Continue Reading →

Strategic design: Components of Visual Identity

Getting to grips with the components of visual identity. Having watched the video on Lynda on the design of typography: Logotype Design with Doyald Young and answering a couple of questions: Q1: Name the three most important components of visual identity. A1: According to the video it's legibility, uniqueness, and details. But according to some... Continue Reading →

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