Short on definition of typography
Typography is the arrangements of letters, glyphs, and words in relations to each other and the design surface. It is about selecting a proper font, font sizes, tracking, kerning, line height, legibility, and readability.
What typography is not
Typography is claimed not be an art-form. Which is a matter of discussion, if you ask me. It is viewed as a purely practical method of communication using only signs and following a strict set of rules. Rules based on hundreds of years of experience. Typography is a proud discipline. You don’t mess with a typographer, nor a Typophile 🙂
Case study on typeface development
Wayfinding Sans Pro. A signage typeface developed to be used anywhere in the world, showing your way from A to B by any means of transport. It is developed to be read from a great distance and not from the chair reading a magazine.
Read more about this excellent font here:
A typographic diary on a short day. I got up late. It’s a holiday too. So, just a small number of photos were shot. Random sort order I’m afraid.
Two items to analyze
Selecting the Lunchbox as the “bad” example of typography and Work as the “good” example. And here’s why I think so:
Lunchbox: It’s not bad-bad, so don’t think I mean to criticize or anything here. But what I suggest is that the text, both what it says and how it’s executed, could have been related to something more positive. Now the letters are worn and tore. A lunch should give you a break and put some energy back into you, right? Why not select letters full of spirit and vigor? A typeface with power and vitality? Or, better yet, hand-lettered payoff like this:
Not much need to be done, but the whole message now gets a positive and playful meaning! Energy!
Work: It is a pleasure to watch the typography at “work” in the Microsoft Operating System 8.1. The font is named Segoe UI (See Gooh UI) and is designed for screens and has great readability, better than Tahoma, Arial, MS Sans Serif. It has no quirks. It is plain, clear, distinct and pleasant to read. Segoe UI Light is especially beautiful in large sizes.
Disclaimer: This article was written in a very slowly manner on this particular day.