The following concept presentation for this project is adapted for the web. Read the pdf version her: MA02 Concept (pdf)
This concept presentation does not show any finalized art. It pitches the idea and establishes a framework for further development.
Reach out to a younger audience and raise awareness of the richness, complexity, and variety of the classical music genre.
“Young people have no ownership, or have not learned to listen to classical music, and are therefore unaware of its many benefits.”
Promote composer Arne Nordheim, the most famous Norwegian contemporary composer, experimenting with both traditional and electronic instruments and sounds in his compositions.
The project is named Pling Plong! – an expression used to describe electronic music and is now used ironically.
Using visual styles from 4 decades
- De Stijl 1910 (Geometric)
- Bauhaus 1920 (Intellectual)
- Pop Art 1950 (Commercial)
- Street Art 2000 (Political)
Artist and designers representing each style movement
De Stijl will be represented by van Doesburg. His rectangular and strictly geometric style is visually strong and appeals to a younger crowd.
Bauhaus is inspired by Herbert Bayer, a graphic designer, typographer, painter, architect and more.
Pop art is influenced by Roy Lichtenstein’s comic-book style which also today is very popular.
Street art will be represented by Bansky and his immensely popular stencil art covering walls all over the world.
Items suggested for this concept
- Vinyl Jacket
Images below are not showing finalized art! These are examples of the style representing each movement.
Popular apparel. The Large surface on the back. Web shops for fan art and merchandise.
Will be displayed inside online streaming applications, web shops, and stores.
Big surface. Popular items to be sold via web shops for fan art and merchandise.
Until next meeting:
Decide which one design product to choose (Hoodie, Vinyl Jacket or Poster) and start production.
END OF CONCEPT PRESENTATION PLING PLONG!