Strategic design: Starting Phase of Designing Visual Identity

Learning activity: Design a logo for the following service and according to the following brief: The product/service name: Chemin The product/service description: A new urban railway service that takes passengers from the airport to four major centers in the capital of the country. The service will expand in due time to cover wider areas and... Continue Reading →


Strategic design: A Knack for Names

New lesson; create a name for an ice cream. The ice cream has a range of different flavors, but the unique aspect it should communicate is the fact that it is the coldest ice cream in existence. Now come up with five name options for this product (you should not spend more than a few... Continue Reading →

Strategic design: Components of Visual Identity

Getting to grips with the components of visual identity. Having watched the video on Lynda on the design of typography: Logotype Design with Doyald Young and answering a couple of questions: Q1: Name the three most important components of visual identity. A1: According to the video it's legibility, uniqueness, and details. But according to some... Continue Reading →

Strategic design: Having fun with brand identity

Watched the movie “The Greatest Movie Ever Sold” - TGMES - (The official title is “POM wonderful Presents: The Greatest Movie Ever Sold”) and answered a few questions. Q1: Do you think the movie provides insight or detail into what drives product placement in entertainment? If so, what have you learned from that? If not, how would you change... Continue Reading →

Strategic design: Getting acquainted with the work process

Briefly about a strategic design process. I have yet to learn/understand all about them, so I have only listed loads of stuff I think is relevant - making a list I can come back to. Conduct research Researching the clients needs and perceptions by interviewing the client (key people) Examining the clients history (initial, status quo, future way points) Products... Continue Reading →

One product, four decades

The following work process for this project is adapted for web. Read the pdf version here (incl. concept presentation, finalized art and work process) : MA02 Report (pdf) INTRODUCTION Concept The concept is named Pling Plong! A tag given electronic music and also to humiliate Arne Nordheim’s style when he started experimenting with classical music and electronic... Continue Reading →

One product, four decades: Concept presentation

PLING PLONG! The following concept presentation for this project is adapted for the web. Read the pdf version her: MA02 Concept (pdf) This concept presentation does not show any finalized art. It pitches the idea and establishes a framework for further development. Client Classical Music Record Company - CMRC Client’s goal Reach out to a younger audience and raise awareness of... Continue Reading →

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