Graphic Design Study Blog

Reflective Journal (GRA1+2 NOROFF)


February 2016

Strategic design: Starting Phase of Designing Visual Identity

Learning activity: Design a logo for the following service and according to the following brief: The product/service name: Chemin The product/service description: A new urban railway service that takes passengers from the airport to four major centers in the capital... Continue Reading →


Strategic design: A Knack for Names

New lesson; create a name for an ice cream. The ice cream has a range of different flavors, but the unique aspect it should communicate is the fact that it is the coldest ice cream in existence. Now come up... Continue Reading →

Strategic design: Components of Visual Identity

Getting to grips with the components of visual identity. Having watched the video on Lynda on the design of typography: Logotype Design with Doyald Young and answering a couple of questions: Q1: Name the three most important components of visual... Continue Reading →

Strategic design: Having fun with brand identity

Watched the movie “The Greatest Movie Ever Sold” - TGMES - (The official title is “POM wonderful Presents: The Greatest Movie Ever Sold”) and answered a few questions. Q1: Do you think the movie provides insight or detail into what drives product placement... Continue Reading →

Strategic design: Getting acquainted with the work process

Briefly about a strategic design process. I have yet to learn/understand all about them, so I have only listed loads of stuff I think is relevant - making a list I can come back to. Conduct research Researching the clients needs and perceptions... Continue Reading →

One product, four decades

The following work process for this project is adapted for web. Read the pdf version here (incl. concept presentation, finalized art and work process) : MA02 Report (pdf) INTRODUCTION Concept The concept is named Pling Plong! A tag given electronic music and... Continue Reading →

One product, four decades: Finalized products

Vinyl jackets The following product presentation for this project is adapted for the web. Download the pdf version her: MA02 Products (pdf) Bauhaus 1920 De Stijl 1910 Pop Art 1950 Street Art 2000

One product, four decades: Concept presentation

PLING PLONG! The following concept presentation for this project is adapted for the web. Read the pdf version her: MA02 Concept (pdf) This concept presentation does not show any finalized art. It pitches the idea and establishes a framework for further development. Client Classical Music Record... Continue Reading →

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