Part A:

Exploration:

Several ideas were explored. At the end, I avoided a display that would be too complex to assemble. The rightmost sketch is the idea I further focused on.

exploration
Brand integration:

Synthesizing all elements.

dalmatian
Spot doing a “high 4”

logo
HIGH4 logo

package
Packaging

poster
Poster/flyer

pos
Point of Sale (single stand)


pos-tower
Point of Sale (square stand)

mash-up
Altogether: POS in the background, posters, and packages flying.

skyline_03
Skyline

Design:

Construction of POS. Assemble with a heavy stapling plier.

Boxes: Cardboard B Flute (3.2mm) – room for 60 portion packs
Back-panel: Cardboard AB Flute (7.8mm)
Print method: Screen Print

pos-explodedTemplates and dimensions

pos-single-all-sides
Isometric perspective of assembled stand

Presentation:

Differents arrangements and in-store mock-ups:

pos-mounted2
Square and corner arrangements
pos-mounted1
Wall and single-stand arrangements

pos-single-evnviropos-wall-evnviropos-tower-in-shop-3d
In-store mockups.


Part B:

Design manual:
General guidelines (.pdf) for use of logo, colors, and typography for all elements.

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