Task: Use the dog food logo and design a packaging for your product.

1.  Exploration (pdf):

Simple concept: cardboard box, relatively small, containing only one daily serving for various weight large breeds. Tear off the top to open the package.

high4-packaging1

high4-packaging2

 

The package seems to work very well when assembled. I made a smaller prototype to check if it all worked out as expected:

week28-cutout

Cutting: prototype cut out from the template using a very sharp scalpel

week28-fold

Scoring and folding: using a very dull knife I created a depression into the cardboard. It creates sharper creases.

week28-tear

Tear to open: a perforated line is made to rip it properly.

2. Brand integration:

Merging them all together; two-page flyer, logo and printed packaging template, to see if they share the same “look and feel”. The package can seem a bit too busy when spread out, but when folded and glued together the “noise” will be greatly reduced. It’s all printed out an off-white yellowish tinted cardboard. Gives a little warmer magenta and puts a damper on the contrast.

week28-brand-integration

3. Design (pdf)

Using Illustrator I drew up the template and then mapped the graphics accordingly. The package tear pattern (a perforated ripping line) is on top of the box. Barcode at the bottom.

week28_design_template

week28_design-mapped

And a couple more examples on how to differ between various canine weights:

week28_design-mapped-blue week28_design-mapped-orange

4. Presentation

Final photos of dummy:

week28-pack-front-leftside

week28_pack_goodshit week28-pack-back-rightside week28_pack_layingtear

week28_pack_bottom

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